Submitted by Robert(guitar)Brown
Our class has learned that our city is coated with an additional layer of skin called advertisements. When we arrive at home, we are also subjected to many forms of printed-media advertisements. As we sort through the mail, there may be at least two sales brochures to sift away from our more important deliveries. I personally am fascinated with movie advertisements and the way they are inserted within what I consider creative delivery methods.
The most recent corporate combination advertisement I’d seen televised to help promote a movie was a State Farm Insurance commercial that featured an X-Men character from a movie called X-Men First Class. An insurance company has helped to promote a movie based on comic book characters. That’s hot. Both Kellogs and McDonalds embed movie promotions within their product presentations on many occasions.
I’m currently considering purchasing a new flat-screen television, so I’ve been looking in the included brochures within the Sunday papers. I couldn’t help but notice how every screen of every featured television model serves as an advertisement for an upcoming movie, videogame or DVD release. If I travel to the actual reseller of these televisions, I’ll see a movie trailers instead of televised broadcasts as a plan of the reseller to not display advertisements of other appliance resellers. This student does recall the class discussion of our being bombarded with advertisements on top of advertisements. The submitted image from a leading appliance reseller demonstrates their willingness to promote a remake of an old western movie.
In conclusion, I feel that any legal method to get and keep the product in fair range of the customer’s eye is a worthy one.
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