Technology Overload

Submitted by Ashleigh Niemiec

The general public is facing a technology overload everywhere we go. We carry our cellphones everywhere, people carry their computers, iPods, just to name a few. Now we might have to subjected to computer screens on our shopping carts. Can you image going shopping and as we go up and down the aisles different manufacturers would advertise their products on the computer screen attached to our shopping cart. Even if we can turn off our cart, we would have to listen to other carts on the same aisle. Other problems would be pushing the cart with a computer attached to the underside of the cart, the screen would limit how we load and unload the cart. If we damage the computer screen we could be liable for it.

This type of marketing is targeting the food shopper in the family which is usually the female head of the household. This type of targeting is feminist. You would not find this type of marketing on shopping carts in home improvement stores, advertising tools and such for the male head of the household. This type of marketing is not fair if they are only targeting females. This is also targeting the children who are with their parents, making them ask for the products that they see on the computer screen making Mom buy more than she was planning too.

When is enough, we need to stop all the advertising everywhere we go, we are subjected to it on television, spam on our computers, junk mail, and advertising in our newspapers and magazines. When do we get a say when enough is enough. What is next commercials in our cars as we drive down the highways advertising the stores that we pass. It would be very disturbing when we are driving, worse than texting. We need to take a stand before this gets out of hand.