by Iyanna Crawley
"HELLO WELCOME TO McDONALDS, HOW MAY I TAKE YOUR ORDER".....to some people that just might sound like a friendly greeting at everyone's favorite resturant...OR IS IT?? The correct term to use is "McDonaldization" and it basicly is the process of how all the McDonald locations are run, which envolves stripping away personality/individuality, decision making, skills, and dehumanizes the employees. The reason they turn to this process is because they believe that it will increase the efficiency of the "assembly line" of the workers.
"ROBOT OR HUMNAN" is a good question to pose when reading and learing about this Mcdonaldization process or way of life. For example when they train their workers to greet the customers, they basicly give them a script of what to say and how to say it, but at the sametime they want you to not be scripted and actually show some personality. Or how they limit the customer interaction by A) asking them direct questiosn like "how may I take your order" or "what size combo do u want", B) having multiple drive throu windows where the only interaction is the exchange of money and food, C) even limits the employee's decision making skills because the machines think and do for them (i.e cash registers, grills, fry cooker etc.)
To me I understand why they want the employees and atmosphere in the work place to be like that because to some degree it does cause more efficient and faster work being done. From personal experience from working at a Dunkin Donuts, i know what it feels like to be part of an assembly line and I understamd why the managers want the employee to work that way, but it doesn't sound right to have a work place, like McDonald's where they "greet everyone with a smile" but yet you feel as though your talking to a mini-robot.
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